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- Introducing Creator Profiles: The Future of Influence is Measurable
Introducing Creator Profiles: The Future of Influence is Measurable
A New Way to See, Share, and Scale Influence
LaTecia Johnson
August 20, 2025
Culture doesn’t live in spreadsheets - it lives with the people.
That’s why we built embedded Creator Profiles, the newest update to INGENIUS that gives brands, agencies, and creators a richer, more connected view of influence.
With Creator Profiles, every user now has a dynamic, data-rich hub that goes beyond surface metrics to showcase their true impact.
Jump below to see the updates
What’s New
Comprehensive Data Views: Audience demographics, brand affinity, purchase intent, and engagement history all in one place.
INGENIUS Measurement outlines audience details, affinity and brand preference
Context That Matters: INGENIUS’ cultural layer surfaces signals of influence—memes, movements, and moments that define a creator’s reach.
Built for Both Sides: Built in elements including brand fit and estimated pricing means brands get transparency and creators get a stage to show more than follower counts.
Why It Matters
Traditional one-sheets freeze creators in time. But influence moves quickly—and so should your insights. Creator Profiles are designed to evolve at the pace of campaigns, giving brands the confidence to invest and creators the tools to scale.
This isn’t just another profile. It’s how INGENIUS measures what happens after the trend—where influence meets infrastructure, and cultural capital becomes measurable ROI.
What’s Next
Creator Profiles are just the beginning. They’ll soon power:
Campaign discovery flows
Deeper analytics inside the Measurement Suite
A self-serve media kit builder for creators
Ready to Activate?
Want more than the tools? Our team can design, source, and manage your next creator campaign end-to-end—backed by the same insights that power Creator Profiles.
CULTURE STUDIESEarlier this year, we partnered with Greenwood Ave. to power the Wingstop campaign launch featuring Mercy Miller, Master P, and the rest of the Miller family during March Madness. Spread across 72 hours and multiple coasts, INGENIUS streamlined everything from creator sourcing to real-time performance tracking—proving how influence, when measured and managed, can scale into impact. |  |
Until next time,
LaTecia